Let's get that first question out of the way: Who is Fred and who is Erick? Well I am - both. My name is Frederick (Fred-erick, see what I did there?). I am a photographer based out of Antwerp (Belgium) specialising in commercial - and event photography. But I wasn't always. In a previous life I studied and worked in (online) marketing. And even though one side of me loved this kind of job (Erick), I had this desire to be creative and visualize concepts (Fred). These two sides found their sweet-spot in Commercial photography.
I was the kid that was always inside, drawing portraits and comic books. Life caught up on me and I dropped drawing for studying economics.
It was only when my mom passed away, that I realised the real value and importance of a good photograph. Not only for visual memory, but for the stories and emotions that they remind you of.
I eventually bought my first camera when I was 19 and started documenting. That documenting turned into creating and eventually when I turned 24, I decided that it was time to turn this passion into a profession.
Because of my background in (online) advertising, I like my images to grab the attention of it's audience. I make use of vibrant colours, strong contrast and interesting faces to make this happen.