Let's get that first question out of the way: Who is Fred and who is Erick? Well I am - both. My name is Frederick (Fred-erick, see what I did there?).
The original idea behind this name is to showcase my multifarious interests. It is my fascination for business and photography that made me become and event- and corporate photographer in the beautiful city of Antwerp. I started my own company in January of 2017 and dove full time into freelance photography in March 2018.
For those wondering, I am a 26 year old guy that loves to drink a well made cappuccino (about 5 times a day).
I like to geek about human behaviour, people watching and art.
It was after getting my degree in marketing and slaving away for minimal pay that I felt something had to change in my life. I gave in to my life long urge to be creative and started photography school at night.
I found out however, that I wouldn’t learn this skill by reading about it. So I dove into starting my own company, head first. The joy of turning my passion into my profession made me learn faster than ever and soon I had to let go of working as an online marketeer to pursue this passion full-time.
I basically create images, because I would suffocate if I didn’t. I believe that many photographers see my field of corporate photography as a chore to stay alive, while I thrive learning from businesses and helping them visualise the way in which they impact the world.
I like my work to be colourful, contrasty and spontaneous. For this reason I prefer to work in a candid manner, where people don’t know that their photograph is being taken.
However, throughout the years I have learnt to be the right amount of annoying to evoke spontaneous smiles if needed.
Corporate Photography is the genre in which I’m active. So what does that mean? Basically, I help to visualise anything that helps a company excel. Ranging from their events (employer branding), to advertising campaigns and anything in between.